Some Frequently Asked Questions

1. What is the Fresh Platform? back to top

The Fresh Platform is a combination of related components all geared toward marketing and commerce on the mobile web. Learn more about the Technology.

2. What would I use the Fresh Platform for? back to top

The Fresh Platform can be used for a wide combination of mobile centric initiatives. Some examples are; WAP and Web storefronts, Web catalog, SMS alerts and marketing, and WAP portals.

3. I have an idea that I want to bring mobile, can you help? back to top

Most of the time, yes. We can either make it work using our pre-existing components, or create a custom branch specifically to meet your needs. The Fresh Platform was designed to be very flexible and adaptable by the Fresh Team.

4. What types of content are supported? back to top

The Fresh Platform is currently managing and delivering Images (wallpapers), Animated Images, Java Games, Videos, Steaming Audio/Video as well as Ringtones, however is setup to be able to support custom content types. For example, we have developed a Mobile book format for Macmillan publishing, as well as a Quiz format for "Quizulous.com" check out the case study..

5. Do you deliver to all carriers? What devices are supported? back to top

The mobile industry is unique in that there are many moving parts. Carriers, Aggregators, Manufacturers and others continually changes the rules of the game. To date, we have effectively transacted, transcoded and delivered all types of content to over 1,000 different devices across most major carriers in the most sought after markets.

6. Do I build my WAP site or do you? Do you have a WAP Site builder? back to top

The Fresh Team handles all development on the Fresh Platform. We feel since we are most familiar with our Platform, it wouldn’t make sense to sit back while our clients try to figure out this new medium. With that, the Platform management area provides many points of content management, so you can manage everything from content and images on a page, to content being active, featured, etc. As well as, offers many

7. Do you offer payment solutions? back to top

Yes. Through various partners we offer Credit Card, PSMS, Paypal, Carrier, and WAP Billing with ondemand and subscription management- many of which are already integrated into the Fresh Platform. check out some of our partners

8. What is the typical timing/turnaround? back to top

The timing varies from literally a few days to a few months depending on the size and complexity of your initiative. On average, clients are up and running in about 30 days. Things like Aggregator/Carrier approval or custom initiatives are factors which usually lead to longer timelines.