January 15th, 2008 by Scott Teger
Fresh Platform Updates (r.500)
We are pleased to announce many global updates to the Fresh Platform. Not all clients have access to all the described features, so if you don’t see it, you don’t have it. If you’re interested in learning more about a feature, do not hesitate to contact us!
Design Refresh
The first thing you’ll notice is a refresh to the look and feel of the administration area. The new fluid layout makes better use of the browser’s available real estate. Additionally the navigation has been further organized and presented so common tasks are easy to find and utilize.
Pages (MANAGE -> Pages)
Pages section has been updated and now incorporates the same active functionality as downloadable content, allowing for the timely release of static content.
Customers (MANAGE -> Customers)
A detailed Customers section has been added allowing you to visually see your one-off transactions, the total value of a customer (estimated in USD), their carrier, and their phone number if they arrived at the mobile site following a web trigger. Drilling into each customer will show a list of the content they have downloaded. For subscription based offering, there is a separate section indicating subscribers and their statistics as well, including active or inactive, and what content each subscriber has downloaded.
Campaigns (MANAGE -> Campaigns)
The “Campaigns” tab is the beginning of additional marketing resources targeted toward making marketing your content much easier to your end user. Initially we now give you the ability to create shortcuts to deeplinks within your WAP Site. Additionally, we track access to these shortcuts allowing you to track hits and conversions on a specific promotion.
Polls (MANAGE -> Polls)
The added polls section gives simple interactivity to your WAP Site and lets you collect information from your visitors. Now you can easily create simple polls and monitor votes.
Bundles (MANAGE -> Downloads -> Add Download)
An additional marketing and promotional tool is the ability to add bundles of content, multiple downloads all for 1 purchase. Bundles are created through the add process. Once created a bundle is made up of multiple catalog items available in a unique “Downloads” tab when in the edit mode of the bundle.
Export (MANAGE -> Download -> Content Overview)
The overview screen presents a new export function which will allow you to export any Search or Filtered Results into a CSV.
SYSTEM
Depending on your access level, you will find a useful System tab to manage users within your account and edit various setting specific to your solution.
Safari by Apple
We HIGHLY recommend you check out the experience of the management Platform in Safari either for Mac or the recently made available PC Beta version. This unintentional result produces an application like experience due to our very light wrapper and its very efficient image caching.
Internet Explorer 6 No Longer Supported (Upgrade required)
Unfortunately we no longer can support IE6 for several reasons. IE6 makes it very difficult to reliably accomplish the usability and functionality standards and goals we have set. IE6 users will be forced to upgrade to IE7 or use a different browser.
