March 13th, 2008 by Scott Teger
Introducing… The Fresh Mobile Platform.
With over two years of vigorous development and three major overhauls, Fli Digital is proud to introduce to the world, the Fresh Mobile Platform.
Fresh Mobile Platform is the result of the full collaboration of Fli Digital’s design and development team intended to solve the multiple challenges put forth by the fast growing mobile initiative. Having seen the difficulties involved with mobile content, delivery, and the infinite possibilities drawn by the ever accelerating mobile industry, we set out to create something inherently different than the current industry offerings.
Instead of choosing to re-invent the wheel, we took a different path and focused on how we could make the mobile web more accessible and appealing to people wishing to broaden their market reach and step into the new market places offered by new technologies. Our research showed us that the products and services offered were either too premature, inflexible and limited to be ready for production usage, or incredibly expensive and overpriced which served only as a deterrent for companies looking to trial the market without a full throttled commitment. In the end, we concluded that you shouldn’t have to add a “Mobile Department” to your company, just to launch a mobile website - the Fresh Mobile Platform IS your new mobile department!
The Fresh Platform and it’s core technologies solve these problems along with some of the most blaring technological challenges on the mobile web including, Device Detection, Multimedia Delivery, Image Rendering, and Carrier compliance. By developing a proprietary platform utilizing all of the available standards and our own proprietary technologies, we’ve implemented them into our product for the full benefit of our clients.
The Fresh Mobile Platform is built to service clients of many industries and sizes. As an entry point, it serves as a great off-deck delivery platform - delivering digital content such as ringtones, videos, wallpapers or games & applications through a WAP Site. For more advanced clients, we have developed the Fresh Mobile Platform with several access points and APIs, allowing your in-house development and marketing teams to access your managed data, content and statistics. Even further, we have the ability to use the Fresh Mobile Platform as a rock solid foundation for any mobile based initiative with our ability to offer custom developed client branches.
Additionally, the Fresh Mobile Platform offers you the ability to interface with your existing web experience or power a new one (developed by the Fresh Team), fully tracked and managed marketing modules, SMS, additional web and mobile pages, blogs, or just about anything else you can think of, all geared toward mobile. The possibilities are honestly endless. We’ve designed the platform to be fully extendable and entirely modular so that anything could be achieved. Even the most particular and niche’ client can find their solution with Fresh, and if it’s not already built in, we can easily create a custom build to suit your custom needs.
This blog will serve to address product updates, case studies, industry and partner commentary and some feedback from the design and development team as we continue to develop Fresh Mobile Platform and evolve with the industry. Stay tuned as we have some very exciting announcements coming in the near future and can’t wait to share them. Be sure to subscribe to the RSS or mailing list!
