Archive for the ‘Fresh Platform’ Category

Simon & Schuster and Macmillan Publishing Solutions (MPS) announced a partnership that will allow MPS to distribute over 500 S&S books on its unique mobile website Global Reader (available at http://wap.global-reader.com on your mobile device).  Some of the great titles immediately available - The Secret, Star Trek, Nancy Drew, and Hemingway with many to come - (visit http://www.simonsays.com to learn more about their library)

The Global Reader has been an ongoing project with MPS and Fli Digital for over a year, and through constant innovation both the MPS and Fli teams have successfully extended the Fresh Mobile Platform to include this unique content.  In addition to the Simon & Shuster content, regular visitors will notice a revamp of the user interface, additional support on smart phones such as Blackberries and the iPhone, as well as more rich media content such as audio and video in a variety of flavors!

On the backend, Fli Digital worked closely with the MPS team to integrate industry standard formats into its Content Management System such as EPUB - giving MPS the ability to add easily mobile as a distribution channel for all of its current and new clients.

We encourage you to learn my by visiting http://wap.global-reader.com on your mobile device, or reading our case study on the initial project here.

Fli Digital is proud to have the Fresh Mobile Platform power the GoComics.com experience, now on deck with Verizon.  Working closely with uclick, llc., the company behind GoComics.com, the mobile site has successfully made available the likes of Garfield, Cathy, Ziggy, TMNT, Doonesbury, Fox Trot, Manga and much more in a mobile optimized comic reader experience directly to Verizon users.

“In order to facilitate the GoComics experience on the Verizon deck, we had to provide a custom tailored version of the mobile experience.  When we developed the WAP Site, the uclick, llc. team had the foresight to plan for multiple carrier support.  In implementing their custom solution on top of the Fresh Platform, we made sure we were able to define several environment characteristics.  This resulted in our ability to provide seemingly custom WAP experiences all powered by the same solution.  The current Verizon solution of the GoComics implementation is an ad-supported version of the site, with no storefront component.  The key driver of the mobile site is its WAP Comic Reader, a mobile comic reading experience.”

The Verizon version of the GoComics.com mobile site is automatically displayed for Verizon visitors using the carrier detection capability of the Fresh Mobile Platform.

All users can access the GoComics.com mobile site directly at: http://m.gocomics.com

Only Verizon users will see the Verizon version, everyone else will see the full version.  Non Verizon users can visit the mobile storefront and purchase wallpapers, animations, games and more, or even browse now at their website http://mobile.gocomics.com (also powered by Fresh!)

With the core features of the Fresh Mobile Platform rock solid and fully operational, the Fresh Team is continually extending the Marketing and Conversion components of the Platform. One of the key marketing capabilities we can offer new and existing clients is SMS; a great way to provide interactivity, as well as drive traffic to your WAP Storefront from your Web site, Direct mail, or other marketing channels. A major advantage of using our integrated.

SMS will be its built in interaction with our existing marketing features. Platform clients will be able to track users from SMS all the way through a sale to monitor the effectiveness of their mobile marketing.

With development underway and our Agency campaign approved by the major US carriers, we look forward to adding SMS capabilities as soon as possible.

SMS will be available initially as an integrated product to new and existing customers using other components of the Fresh Platform, then shortly after offered as a standalone marketing product for firms looking for just an SMS solution. Join the mailing list to stay notified.

Since a picture says 1,000 words… Here’s a peak!

With over two years of vigorous development and three major overhauls, Fli Digital is proud to introduce to the world, the Fresh Mobile Platform.

Fresh Mobile Platform is the result of the full collaboration of Fli Digital’s design and development team intended to solve the multiple challenges put forth by the fast growing mobile initiative. Having seen the difficulties involved with mobile content, delivery, and the infinite possibilities drawn by the ever accelerating mobile industry, we set out to create something inherently different than the current industry offerings.

Instead of choosing to re-invent the wheel, we took a different path and focused on how we could make the mobile web more accessible and appealing to people wishing to broaden their market reach and step into the new market places offered by new technologies. Our research showed us that the products and services offered were either too premature, inflexible and limited to be ready for production usage, or incredibly expensive and overpriced which served only as a deterrent for companies looking to trial the market without a full throttled commitment. In the end, we concluded that you shouldn’t have to add a “Mobile Department” to your company, just to launch a mobile website - the Fresh Mobile Platform IS your new mobile department!

The Fresh Platform and it’s core technologies solve these problems along with some of the most blaring technological challenges on the mobile web including, Device Detection, Multimedia Delivery, Image Rendering, and Carrier compliance. By developing a proprietary platform utilizing all of the available standards and our own proprietary technologies, we’ve implemented them into our product for the full benefit of our clients.

The Fresh Mobile Platform is built to service clients of many industries and sizes. As an entry point, it serves as a great off-deck delivery platform - delivering digital content such as ringtones, videos, wallpapers or games & applications through a WAP Site. For more advanced clients, we have developed the Fresh Mobile Platform with several access points and APIs, allowing your in-house development and marketing teams to access your managed data, content and statistics. Even further, we have the ability to use the Fresh Mobile Platform as a rock solid foundation for any mobile based initiative with our ability to offer custom developed client branches.

Additionally, the Fresh Mobile Platform offers you the ability to interface with your existing web experience or power a new one (developed by the Fresh Team), fully tracked and managed marketing modules, SMS, additional web and mobile pages, blogs, or just about anything else you can think of, all geared toward mobile. The possibilities are honestly endless. We’ve designed the platform to be fully extendable and entirely modular so that anything could be achieved. Even the most particular and niche’ client can find their solution with Fresh, and if it’s not already built in, we can easily create a custom build to suit your custom needs.

This blog will serve to address product updates, case studies, industry and partner commentary and some feedback from the design and development team as we continue to develop Fresh Mobile Platform and evolve with the industry. Stay tuned as we have some very exciting announcements coming in the near future and can’t wait to share them. Be sure to subscribe to the RSS or mailing list!

We are pleased to announce many global updates to the Fresh Platform. Not all clients have access to all the described features, so if you don’t see it, you don’t have it. If you’re interested in learning more about a feature, do not hesitate to contact us!

Design Refresh

The first thing you’ll notice is a refresh to the look and feel of the administration area. The new fluid layout makes better use of the browser’s available real estate. Additionally the navigation has been further organized and presented so common tasks are easy to find and utilize.

Pages (MANAGE -> Pages)

Pages section has been updated and now incorporates the same active functionality as downloadable content, allowing for the timely release of static content.

Customers (MANAGE -> Customers)

A detailed Customers section has been added allowing you to visually see your one-off transactions, the total value of a customer (estimated in USD), their carrier, and their phone number if they arrived at the mobile site following a web trigger. Drilling into each customer will show a list of the content they have downloaded. For subscription based offering, there is a separate section indicating subscribers and their statistics as well, including active or inactive, and what content each subscriber has downloaded.

Campaigns (MANAGE -> Campaigns)

The “Campaigns” tab is the beginning of additional marketing resources targeted toward making marketing your content much easier to your end user. Initially we now give you the ability to create shortcuts to deeplinks within your WAP Site. Additionally, we track access to these shortcuts allowing you to track hits and conversions on a specific promotion.

Polls (MANAGE -> Polls)

The added polls section gives simple interactivity to your WAP Site and lets you collect information from your visitors. Now you can easily create simple polls and monitor votes.

Bundles (MANAGE -> Downloads -> Add Download)

An additional marketing and promotional tool is the ability to add bundles of content, multiple downloads all for 1 purchase. Bundles are created through the add process. Once created a bundle is made up of multiple catalog items available in a unique “Downloads” tab when in the edit mode of the bundle.

Export (MANAGE -> Download -> Content Overview)

The overview screen presents a new export function which will allow you to export any Search or Filtered Results into a CSV.

SYSTEM

Depending on your access level, you will find a useful System tab to manage users within your account and edit various setting specific to your solution.

Safari by Apple

We HIGHLY recommend you check out the experience of the management Platform in Safari either for Mac or the recently made available PC Beta version. This unintentional result produces an application like experience due to our very light wrapper and its very efficient image caching.

http://www.apple.com/safari/

Internet Explorer 6 No Longer Supported (Upgrade required)

Unfortunately we no longer can support IE6 for several reasons. IE6 makes it very difficult to reliably accomplish the usability and functionality standards and goals we have set. IE6 users will be forced to upgrade to IE7 or use a different browser.