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Case Studies ABL Mobile

Client:

American Boat Listing

Project:

Solution Type:

Address:

Full Featured Mobile Classifieds


American Boat Listing has been a top provider for used boat buyers, sellers, and enthusiasts for over 25 years. New to their reach is a full featured mobile classifieds site which caters to an audience on the go. Features include optimized page flows, optimized cached boat images, used boat search. In addition, the mobile site extended the value it can offer to people listing with ABLBoats.com with more exposure. Aside from expressing interest to sellers right on the mobile site, buyers can take advantage of the mobile site to find comparison pricing for similar used boats. The same content that is found on www.ablboats.com is available in real-time, optimized for the mobile device thanks to the Fresh Platform.


Implementation Highlights:

  • Mobile Optimized Classifieds
  • Extended reach to buyer increases seller value
  • Allow for buyers in the "field" to get a fair market comparison
  • Mobile reporting and statistics
  • Visit http://m.ablboats.com to see it in action!