Case Studies

Oasys Mobile approached the Fresh Team with Girls Gone Mobile, a very successful on-deck brand which they wanted to further monetize with off-deck traffic. The G-Rated brand provides edgy content of both well known celebrities as well as amateur contest winners ran by the Girls Gone Mobile team.


The current solution consists of several key components in fulfillment of Global Reader mobile strategy:

• WAP (Mobile) Storefront – The primary destination for the off-deck Girls Gone Mobile brand is the WAP (mobile Storefront) located at http://wap.girl-gone-mobile.com. The mobile storefront offers mixed billing methods - users can either browse the site as a subscriber, where credits are deducted as they select wallpapers or videos, or they can operate the mobile site on a 'pay-per-download' basis. As for marketing, In addition to direct traffic from non-mobile advertising, Oasys is able to utilize the "Campaigns" feature available from within the Fresh Mobile Platform. This gives them the ability to create marketing links for distribution to mobile ad networks such as Google and AdMob, and track traffic and conversions.



• Web Services / API - With the existing popularity of the brand, Oasys wanted to have a way to successfully drive traffic from their Girls Gone Mobile web site to getting content within the mobile environment. By utilizing the supplied Web Services & API, Oasys and their in-house development team is able to retrieve applicable content IDs, descriptions, images and others in a clean XML format. Using this information, along with our supplied Web Trigger call (faciliated by Bango), we are able to successfully execute and track Web-to-WAP conversions for content found on the Web but purchased by the End-user on their mobile device.

WAP: http://wap.girls-gone-mobile.com
Web: http://www.girls-gone-mobile.com *
TEXT "GIRLSGONE" to 22646

*Website developed ana managed by Oasys