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Fresh Introduces Mobile Conversion Tracking

Posted February 5, 2010 by Scott Teger

The Fresh Team has extended the feature set of the Fresh Platform with mobile conversion tracking - available to all Fresh clients. A LITTLE MORE ABOUT MOBILE CONVERSION TRACKING AND WHY THERE IS A NEED FOR IT: Conversion tracking lies at the hea...

App Convergence: Web, Mobile, Native Apps

Posted September 29, 2009 by Scott Teger

The state of the mobile industry is in flux. Things are changing. Device after device we're seeing a convergence of what applications do, and how they are presented to the end-user. It's hard not to say that this all started with the introducti...

Your Mobile Site: Follow Success, Get Rid of The Rest

Posted March 31, 2009 by Scott Teger

The plan is set. You have your content, your marketing strategy, a marketing budget (sometimes) and with the help of either the Fresh Mobile Platform, an in-house effort, or one of our 'competitors' you launch. Depending on your go-to-market mobi...

Simon Says 'OK' to Global Reader; Brings 100s of great titles to mobile

Posted October 13, 2008 by Scott Teger

Simon & Schuster and Macmillan Publishing Solutions (MPS) announced a partnership that will allow MPS to distribute over 500 S&S books on its unique mobile website Global Reader (available at http://wap.global-reader.com on your mobile device...

GoComics on-deck with Verizon

Posted July 11, 2008 by Scott Teger

Gocomics Verizon WAP Experience Fli Digital is proud to have the Fresh Mobile Platform power the GoComics.com experience, now on deck with Verizon. Working c...