Media Processing Server
Offering optimized downloadable video and audio for mobile devices has become a sound go-to-market strategy for companies expanding into delivering content on the mobile Internet. However, manually producing static content that works on most mobile devices is a challenge. Additionally, managing and maintaining this content is time-consuming and unrealistic.
Fresh Platform’s Media Processing Server (MPS) solves this problem. Upon adding content to the Fresh Platform, it is automatically analyzed and put into a queue for processing. Here is the typical flow that your rich-media goes through, after you have uploaded it to Fresh:
- Rich Media content (the master file) is placed in a processing queue
- When the MPS reaches that content in the queue, it locates the file and analyzes the properties
- The MPS pulls the latest media specifications from our proprietary database and decides which formats it will convert this content to
- The MPS converts the master file into multiple files with the specified, optimal settings
- Each newly created format goes through an integrity check using a number of calculations
- Upon satisfaction, the format is then inserted into the client database, and becomes accessible for download within your content catalog
- When a user comes to your WAP site requesting rich content, the Fresh Platform appropriately selects the optimized file for delivery